A Travel & Lifestyle Blog

Aashni & Co, Notting Hill

This is my connection to Bollywood! It was meant to be my secret weapon for party dressing but it's too exciting to be kept secret! Walking around Notting Hill, you don't really expect to come across a saree shop and yet there it is. Only this is not your usual old fashioned saree shop. This is an exclusive boutique that stocks gowns straight from India's latest catwalks. Aashni has brought all of the big fashion names to London and I couldn't be happier. Out with the heavy, glitzy stuff and in with luxurious lehengas bursting with colours, handmade embroideries and elegant stitch-work. This boutique is packed with interesting pieces and cheerful assistants. Be reassured that the people helping you pick, know their stuff!



Manish Malhotra's collection is all about playing with bulk colours and different kinds of intriguing embroideries; Gaurav Gupta's about putting a twist on traditional shapes;  Amit Aggarwal's offers smart and sexy cocktail dresses; last but not least Pria Kataria Puri's kaftans are full of funky prints and will be a staple of your summer wardrobe!
Often a lot of my Indian girlfriends will simply go where their mothers used to shop and haven’t even heard of these designers. But if you are looking for something with an attitude rather than yet another saree or a lehenga, make this your destination. These are pieces with character and charm; you are guaranteed to stand out!


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